Advertising an expensive means to sell   Advertisement is an effective and skillful way of selling various consumer goods specially luxuries and convenience. Advertisements dominate the television and radio programmers’, newspapers and magazines. It has become a major industry involving services of personals including top-most artists, industry involving services of personals including top-most artists, actors, musicians and model. Huge sums of money are spent for promotion of goods and services. There...

Farm mechanization   Indian agriculture has been going through a series of crises such as rising number of suicides among farmer, mounting rural indebtedness and swelling rural to urban migration, for over decade now.  The long-term viability of agriculture and the survival of the farming community itself are at stake, with the World Trade organization (WTO) and structural adjustment programme finally beginning to spread.  All these coincide with the time when...

India needs a strong centre   India is often described as a land of unity in diversity, but this description has not held good always.  The most important lesson history has for India is that whenever the Centre has been weakened; the country has gone to pieces.  The history of India bears ample testimony to this fact that for centuries together the same story was repeated over and over again.  The...

India as the world sees her   While we may look at our country with our colored eyes and feel proud that our country has a rich legacy of ancient past, a dark shadow in between during the Middle Ages and an uncomfortable present but a bright future.  Yet the real picture of our country can be viewed only by an outsider who may be in a position to look dispassionately...

Socio-economic justice- An unfulfilled dream of India   India is a country with a developing economy where a vast majority of the people is living at a subsistence level.  And Political Social and economic justices are mentioned first and the political aspect comes third in order of preference.  This in itself indicates that the makers of our constitution realized the significance of these vital aspects of Justice.  Social the preamble to...

Child labour in India   Child labour in India is both rural and urban in nature. Approximately 90% of rural children work in agriculture and allied activities while the situation is no different in urban areas.  This does not imply that the law encourages child labour.  IN fact, our Constitution has made provisions to safeguard the rights of children by way of making their education compulsory, prohibiting their employment in factories...

What is wrong with our Education?          Education implies cultivation of mind to make life tolerable with the acquisition of skills. It has been a part and parcel of human life since antiquity.  Education has become the basic human necessity and that is why everyone is keen to learn and educate himself as education equips him with the knowledge necessary to face the challenges of life.  There is an increasing...

INSAT-4A          ISRO’S latest satellite, INSAT-4A communication satellite, was successfully launched on December 22, 2005 by the European Ariane-5 G launched vehicle of Arianespace, with 12 high power kuband transponders. INSAT-4A is the first satellite to meet the requirement of Direct-to-Home (DTH) television service apart from carrying 12 C-band transponders to augment the INSAT capacity for communication and TV services.             The Eighth SAARC Summit was hell in New Delhi...