Sports Promotion Importance The importance of sports and games is being increasingly recognised in India from both the educational and social points of View. More and more funds are being allocated for encouraging sports in schools, colleges and universities; in fact, sports have become an essential part of the curricula. Time was when only a few students who were fond of certain games, like hockey, football, cricket or tennis, were allowed...

Impact of Advertising The impact of advertising is a matter of continuous debate. For and against claims about advertisement have been maiden different contexts. Cigarette manufacturers have been claiming that cigarette advertising does not encourage smoking and their eventually successful opponents just the opposite. Children under the age of four may be unable to distinguish advertising from other television programmes, as the faculty to judge a message develops on attaining adolescence....

Merits and Demerits of Technology The overt observation of some knowledgeable persons who passionately feel concerned for the welfare of humanity, in the Wake of scientific strides and technological triumphs, laments that “technology creates more problems than it solves”. Their concern echoes the similar sentiments of thinkers like J.G. Ballard for whom, “technology dictates the languages in which we speak and think. Either we use those languages or we remain mute”,...

Success Mantras James Allen says in “As a Man Thinketh”, “A Man is literally what he thinks, his character being the complete sum of all his thoughts. As the plant springs from the seed, so every act of man springs from the hidden seeds of thought.” What you make of your life and career depends mostly on your mental attitude and not so much on aptitude. Aptitude is readiness to learn...

Self Confidence You can learn from many sources that you live in a world of your own making. That what you think tends to make your life. That since you are masters of your own thought life, and can choose what you think, you have it in your power to change your life from failure to success. If you are lacking in self confidence, you can transform yourself and brim with...

Success and Failure Teaches Us There is no finality about failure, said Jawaharlal Nehru. Perhaps, that is why learning from failure is easier than learning from success, as success often appears to be the last Step of the ladder. Possibilities of life, however, are endless and there are worlds beyond the stars-which is literally true. What appears as success in one moment may turn out to be a failure or even...

Banks-Pillars of Economy Money lending in one form or the other has evolved along with the history of the mankind. Even in the ancient times there are references to the moneylenders. Shakespeare also referred to ‘Shylocks’ who made unreasonable demands in case the loans were not repaid in time along with interest. Indian history is also replete with the instances referring to indigenous money lenders, Sahukars and Zamindars involved in the...