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Essay on “Advertising-Its Uses and Abuses” Complete Essay for Class 10, Class 12 and Graduation and other classes.

Advertising-Its Uses and Abuses

Essay No. 01

Modern advertisement is a skillful way of blowing one’s own trumpet. To speak highly of one’s goods has been raised to the level of the dignity of fine art. The most successful business is he, who knows the secret of effective advertisement. The real worth of an article is of little importance, what matters is the way in which public attention is drawn towards it. Men do not part with their money easily, but the clever advertiser can draw it out of the pockets of even the most cautious and miserly customers.

Manifold is the means by which advertisements are broadcast. The press is the most efficient and penetrating medium of advertisement as it can reach the largest readership. Among other media of advertisement may be mentioned the radio, the cinema, the television, show cards, electric flashlights, etc. Newer and newer devices are being adopted every day for the purpose of advertisement.

There is a great need to advertise one’s goods. In an age of commercial competition, goods cannot be sold without proper advertisement. If properly done, the advertisement can help the public in choosing and buying the best in the market. As we advance, we make new discoveries and inventions. We bring out devices for good and comfortable living and we should tell the public what they are. Advertisements play a very important part in this respect. They bring profit to the producers and offer a wide choice for the public. Without advertisement, our trade and commerce would never flourish.

But every good thing becomes bad when abused. So is it with advertisements? Today, advertisements have multiplied to a bewildering extent. As we open our newspapers, we find page after page of several advertisements. The danger here is that people are misled by dishonest people who push up sales of useless items. People think that whatever comes in print is true. They also think that when a thing is said to be good, it must be good. The advertising people know this. They know that if a lie is repeated a hundred times, it sounds like truth and is taken for truth. This group psychology is dangerous for public health and standards.

And there is another danger or abuse of advertisements. More is spent on advertisements than on making goods. This is done on the mere belief that the more money one spends on an advertisement, the wider the market for his goods. This is, no doubt, true. But this is also likely to result in two evils. Either the goods will cost more than they are worth or the quality of goods will be third-rate. The reason is that advertising costs a good deal. The money invested in advertising will increase the cost and price of goods. Else, if prices are not raised to meet the cost of advertisements, the alternative is to use cheap and second-rate materials in the making of goods. In either case, excessive advertisement is harmful to the people. In an age of commercial competitions, when several people produce the same kind of goods, either of these evils is inevitable.

But these evils of advertisement do not mean that advertising is bad. The abuse of anything does not mean that it is useless. We must use advertisements for letting the public know what goods are available. The motive of advertisement should be public service, not private gain. If this motive is present, advertisements do well to all the concerned—the producers and consumers alike. There will be no danger of lowering the standards of commercial morality so long as the producers and distributors choose service to the public as their aim. The danger comes when the private gain is made at the cost of the public good.

600 Words Essay

Uses and Abuses of Advertising

Essay No. 02

Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology. Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract customers to his product. The advertiser also tries to create demand for the product, if there exists none. Actually what we see is that good advertisement are the matured and ripe fruits of some clever thinking done by very sound and crafty brains. If the article is advertised again and again in a catchy and tasteful manner, it becomes very difficult to check temptation to buy it. Uses– There are many uses or advantages of advertisement. It is a very effective means of publicity and propaganda. We can get all the necessary information needed by us from the advertisement column of a newspaper. Advertisement can be done through many agencies. Newspaper is one of them. Other means are the radio, T.V., and handbills. Another very important function of advertisement is that it has helped in stabilizing the production, keeping the standard of quality and preventing the fluctuation in prices. It has also helped in promoting trade and in creating demand. It has become a necessity in this age of science and technology. Abuses but there is another side of advertisement also. Some crafty people try to cheat the purchaser through this media. It rather becomes very difficult for a purchaser to discriminate between genuine and spurious goods. It is a pity that in such cases the general public has to suffer. Even then nobody can deny the usefulness of this media. Some common medicines have become a household name through advertisement alone. Hence, it becomes essential for the government to keep an eye on this powerful media so that undue abuse may not be practiced by tradesmen.

300 Words Essay

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