Advertisements: Leading or Misleading Advertisement is the act of advertising. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of products and services through the creation and reinforcement of “brand image” and “brand loyalty”. For these purposes, advertisements sometimes embed their persuasive message with factual...

Modes of Communication   Communication is the method by which people share their ideas, information, opinions and feelings. People sharing ideas, information, opinions and feelings may contribute to the operations of teams and the work of individuals. Communication is a two-way activity between two or more people. There are various modes of communication, some of which are used more commonly in some workplaces than others. Verbal Communication: Verbal communication is when...

The Reality of Reality Shows These days there is ‘a growing trend towards reality TV shows that are based on external shallow values. With the appeal of junk food, it has a powerful hypnotic effect even on the strongest minds. But while reality TV may seem like a harmless form of entertainment, the damage (which is done so subtly) is very powerful and therefore it deserves a closer look. So the...

Mobile Phones When fierce storms hit California in early January, submerging streets and felling power lines, Steve Livingston was prepared. Armed with a text message alert from the San Mateo County Office of Emergency Services, he dodged the flood and made it home safely. A few months earlier, when a surprise earthquake shook the region, Livingston, chief marketing officer of Sunnyvale, California based mobile transaction firm was in Los Angeles on...

Languages – Their Diversity and Future Linguists estimate that about 5,000-7000 different languages are spoken in the world today. The imprecision in this estimate is due to some dialects being in the process of diverging and it is not clear that they have reached the stage of being separate languages. If two people find each other’s speech unintelligible, they are usually thought to be speaking different languages rather than dialects. About...

The Magnificent Himalayas Himalayas (Sanskrit for ‘Abode of Snow’) is the name given to the greatest mountain chain on the planet. It separates the Indian subcontinent from the Tibetan plateau and stretches across six countries viz. Bhutan, China, India, Nepal, Pakistan and Afghanistan. The range-proper runs from west to east, from the Indus river valley to the Brahmaputra river valley thereby forming an arc about 2400 km long. They reach their...

Seasons – The Cycle of Changes A season is one of the major divisions of the year generally based on annual periodic changes in weather. Seasons happen due to the yearly revolution of the Earth around the Sun and the tilt of the earth’s axis relative to the plane of revolution. As a day is the period of the earth’s rotation on its axis, so is a year the period of...

Global Warming The term ‘Global warming’ evolves from the theory that Our plant is getting hotter due to an increase in the Greenhouse effect brought about by an increase in emission of carbon-dioxide and other gases., Thus; the greenhouse effect and global warming both correspond with each other. Greenhouse effect refers to the incoming solar radiation that passes through earth’s atmosphere, heats the earth’s surface and absorbs of much of the...