Television and Teenage Violence POINTS TO DEVELOP Crime by teenagers is on the increase. Causes- urbanization, breakdown of old values, influence of mass media. Effect of mass media, especially the television, is said by many to be a major factor influencing teenage crime. Research in the west has shown a link between screen violence and real life aggressiveness. imitative factor also leads to teenage crime. Unfulfilled advertisement- stimulated desires also lead...

Challenge Before Television in India POINTS TO DEVELOP Influence of television substantial: its reach has grown tremendously in recent times. Doordarshan- official channel – its problems. Advent of satellite channels. Popular programmers/entertainment versus ‘serious’ and information –based programmers. The need to improve content and style in both official and private channels. Television is admitted by everyone to have a tremendous attraction for and impact on viewers. But it is the last...

Indian Cinema and social Responsibility Essay No. 01   POINTS TO DEVELOP Cinema –an important means of mass communication. Different perspectives on cinema. Social impact of cinema –concept of social responsibility. present state of Indian films –impact on impressionable minds. Profit motive alone should not guide film-makers. What can be done to make Indian film-makers socially responsible.   Since its beginning in Indian with the film Raja Harishchandra  (1913) , the cinema...

Advertising and Social Responsibility POINTS TO DEVELOP Advertising is important in a market economy, with its inbuilt competition. Today, its reach has expanded widely. And it has also become a lucrative field for the unscrupulous operator. Advertising informs; benefits economy. Rooted in a social milieu, advertising has to maintain the balance between hard selling and ethics. Human imperfection has necessitated regulatory codes for advertising, but conscience alone can guide advertisers in...

The  Rights and Wrongs of Free Expression POINTS TO DEVELOP Putting ‘free expression’ in context. Communication integral to the development of society and civilization, but complete freedom of expression never possible. Freedom of expression has two forms- giving information and creative work; benefit of information, and of a free press. how bias enters presentation of information; the problem of censorship. Complex matter of setting limits on freedom of expression; how free...

Women Need Empowerment POINTS TO DEVELOP          Women have for long occupied a secondary place in relation to men. Position of woman has changed over time; from a relatively free status, she slowly came to be subordinated to man because of physical and environmental factors.. Women have been viewed in extreme ways-goddess or devil. This is typical of feudalism. Home is considered her confined existence. Patriarchy reinforces this...

Positive Thinking Positive thinking is the belief that good things will happen and that one’s efforts will be crowned with success. It is something diametrically opposed to negative thinking which is being fearful, apprehensive and unsure of success in efforts positive thinking is based on optimism, hope and belief that hard work is never wasted. The effects of positive thinking are magical. Psychologists believe that nothing gears up people to make...