Solved Exercise for Precis writing with Title “Advertisement and material civilisation” for Class 10, Class 12 and Graduation and other classes.

Fully Solved Precis Exercise

As material civilisation advances and the supply of available goods and services increases, man’s needs correspondingly, multiply. Advertising plays a key role in this never—ending process by stimulating the public’s desire for certain products, and thereby promoting the sales thereof, until it has, in effect, created new needs, real or supposed, where there were none before. A familiar example is the motor car —once a rare and costly novelty, now an ubiquitous and relatively inexpensive necessity. More recently, the television set has undergone the same transformation. While some people would deny that television is a necessity, the fact that sets are found in a majority of Western homes shows that it answers, to a greater or lesser degree, the need felt by millions of people for entertainment and information.

A product, service or commodity that the public needs, and knows it needs, tends of course, to “sell itself”. We might therefore assume that, in such cases advertising would be of minor importance. To some extent this is true. Meat—packers, vegetable and fruit growers, and dairy operators spend less on advertising, far instance, than manufacturers of cigarettes, liquors, cosmetics, and other items of this type. On the other hand, the competition that exists between rival brands means that the suppliers of such basic necessities as food, clothing, and housing must advertise their wears to stay in business. Significantly the industry that spends most on advertising turns out a product which almost everyone considers necessity soap.

Aids to Vocabulary

1. Stimulating — exciting 2. Promoting — increasing, advancing
2. Transformation-change 4. Assume – to take for granted, to think
3. Wares – products articles for sale

Points for Precis Writing

1. With the advancement of material civilisation the human needs take the upward track.
2. Advertising acts as a stimulus to demand.
3. Many items have changed from luxuries to necessities because of advertisement.
4. People dealing in luxury itself have normally to spend more on advertisement.

PRECIS

With the advancement of material civilisation the human needs have taken the upward track. Advertisement plays a prominent role in it. It changes the very shape of items from luxuries to necessities. Luxury items need more advertisement for the boosting up of sales. Far less advertisement is needed for the sale of essential commodities , but it has been noticed that business houses dealing in necessities have also to advertise to stay in the business, because of keen competition.

Suggested Title:-

Advertisement and material civilisation.