NSQF Sample Question Paper for Dynamics of Retailing (401/461)-First Term (SA-1)-Class 10

CLASS X (NSQF LEVEL-II)

SUBJECT NAME- DYNAMICS OF RETAILING

(CODE:401/461)

 Time : 1 Hour                         First Term: Marks- 30

MCQs- 1 marks

• The following are the functions of retailing-
  1. Creating the right product assortment
  2. Providing product information to customers
  3. Providing feedback to producers
  4. Demand for better quality products and services

• Which of the following are the benefits of online retailing?
  1. Convenience to shop from the comfort their home or office
  2. Opportunity to compare prices and buy at the best prices
  3. The convenience to shop anytime
  4. All the above

• State True or False-
  1. A planned store approach of design will cause problems to the customers.
  2. A retail store must be especially tailored to the kind of product being sold in that space.
  3. A proper store design can help in differentiating a the products of a retail organization.

• Shopping made comfortable –
  1. Would create a positive atmosphere of the store
  2. Would make the goods freely accessible to the customers
  3. Would create an extra space for the sudden increase of customers in the store.
  4. All the above

• For a retail store, space allocation would pertain to–
  1. Selling areas
  2. Parking areas
  3. Circulation areas
  4. Back areas
     1. Only (i), (ii) and (iv)
     2. Only (i), (iii), and (iv)
     3. Only (ii), (iii) and (iv)
     4. Only (i) and (ii)

• Which of the following is not a type of store layout-
  1. Grid layout
  2. Free flow layout
  3. Pool layout
  4. Racetrack layout

• Which of them is NOT a merchandising activity?
  1. Planning of merchandise
  2. Liking of merchandise
  3. Arrangement of merchandise display
  4. Purchasing and handling of merchandise

• Assortment of merchandise refers to-
  1. Number of product line that a retailer stocks
  2. Number of different stock keeping units that the retailer stocks within each product line carried
  3. The combination of products that a retailer is offering for sale
  4. A variety of products available for sale and display in order to attract customers

• Merchandise management involves-
  1. Merchandise planning
  2. Merchandise buying and handling
  3. Merchandise arrangement and display
  4. All the above

• Vendor Identification means-
  1. To get necessary identification of people who can supply the products in the right quality and quantity and at the right time
  2. The evaluation of reaching and moving off the retail shelves as planned
  3. Modification in the products and quantities being delivered
  4. Understanding of the future trends of customer buying preferences

2. SHORT ANSWERS-2 MARKS
   1. What is a private label brand?
   2. How has shopping evolved as entertainment for people?
   3. How can one create the right product assortment?
   4. How has one got a greater access to credit while shopping?
   5. What is meant by merchandise planning?
   6. What is ‘merchandise mix’?
3. SHORT ANSWER- 3 MARKS
   1. Write a short note on the Retail Sector of India.
   2. Why is it important to create a convenient and enjoyable experience for consumers?
   3. What are the characteristics of a store layout?
   4. What is a Herringbone Layout? When can it be planned?
   5. What do you understand by assortment of merchandise? Explain with an example that you have come across.
   6. How can efficient merchandising lead to lower costs?
4. LONG ANSWER- 5 MARKS

• Explain the different kinds of store layout. Which one would suggest for a grocery store and single brand retail? Give reasons for your answer.
• Differentiate between a selling area and a circulation area.
• Why do retailers consider merchandising to be an important aspect of retailing?
• Give a detailed description of the activities involved in merchandise management.