SUBJECT NAME- RETAILING
(Subject Code: 401/461)
NSQF Level-1
Class IX- First Term

MCQS – (1 MARK EACH)

1) Where did trade in villages took place?
i. Mandi
ii. Haat
iii. Kirana Store
iv. Hawkers

2) Which of the following is NOT the function of a retailer?
i. To provide the product that he needs in the right quantity at the required place and right time
ii. To create a real added value and utility to customers
iii. To sell very large quantities to customers at very affordable prices

iv. To practice personal relations, courtesy, attentiveness and honesty to customers.

3) Which of the following does a retailer essentially require?
i. To stock the goods that are needed by a customer
ii. To update the new trends in the market and its position
iii. To offer credit facility to regular and reliable customers
iv. To always be accessible to the customers
a) Only (i), (ii) and (iii)
b) Only (i) (iii) and (iv)

c) Only (i), (ii) and (iv)
d) Only (ii), (iii) and (iv)

4) Which of the following is NOT a Feature of a departmental store?
i. They are designed to attract customers from significantly large area with the or low price offers.
ii. It is a combination of decentralized buying and centralized selling.
iii. They specialize in a particular type of, merchandise or single product of durable goods.
iv. They are located centrally offering a wide variety of goods under one roof.
a) Only (i) (ii)and (iii)
b) Only (i) and (iii)
c) Only (ii), (iii) and (iv)
d) Only (i), (iii) and (iv)

5) Fill in the blanks with the correct words from the bracket-
i. The shopkeeper ________ (sells/sold) grocery every day.
ii. Catalogue retailers usually _________ (specialized/ specialize) in hard goods.
iii. Under direct Response marketing, a customer _________ (become/becomes/became) aware of products offered through non personal medium.
iv. A supermarket _________
(offer/offered/offers) minimum services and operate on cash and carry business.

6) Rearrange the following sentences to make complete sense-
i. May go moment out I for a?
ii. Members my family are six there in.
iii. Greeting forms every starts interaction some with of.
iv. Friend met a a have long you time after.

7) Which of the following is not involved in the communication process?
i. Transforming information
ii. Converting messages
iii. Understanding ideas
iv. Changing or forming opinions
a) Only (i) and (ii)
b) Only (ii), (iii) and (iv)
c) Only (ii)and (iv)
d) All the above

8) Frame questions for the following situations-
i. You have been looking for a pen that your friend had once borrowed.
ii. You are hungry and you want to know what’s cooked for dinner.

9) Which of the following make a sentence?
i. A sunny day today
ii. It is a sunny day today
iii. It a sunny day today

10) Which of the questions are not used while negotiating with a customer?
i. Can you give a discount on this?
ii. Is that your final price?
iii. Is there a different packing for this?
iv. What will you charge if I buy in a bulk?

11) Which of the following will not be considered a semi durable consumer good?
i. Furniture
ii. Clothes
iii. Home furnishing
iv. Artificial jeweler

12) Pick the odd one out-
i. Material handling is highly labour intensive
ii. It helps determining shrinkage in a retail house
iii. The cost in material handling is usually high
iv. It requires significant manual handling.

13) The main risks due to which injuries happen in material handling tasks include-
i. Repetitive motions
ii. Static postures
iii. Unit load
iv. Forceful exertions
a) Only (i), (ii) and (iv)
b) Only (ii), (iii) and (iv)
c) Only (i), (iii)and (iv)
d) Only (i), (ii) and (iii)

14) Manual handling risk in the retail industry is often associated with which of the following?
i. Bending where the hands pass above mid-thigh level
ii. Reaching below the shoulder
iii. Twisting the back
iv. Handling objects that are difficult to move, due to their weight, shape, size or instability.
a) Only (i) and (ii)
b) Only (ii) and (iii)
c) Only (iii)and (iv)
d) All the above

SHORT ANSWER- 2 MARKS
1. What kind of unorganized retailing is seen in India?
2. What do you understand by the term ‘Global Retail’? Can you name a few countries that are a part of the global retail industry?
3. What do you understand by conciseness in communication?
4. With the help of a diagram illustrate the process of communication.
5. Enlist the advantages of effective handling of goods.
6. What factors would you consider while selecting a material handling equipment?

SHORT ANSWER- 3 MARKS
1. Who is an independent retailer? How is he different from a chain retailer or a franchise?
2. Write a short note on non store retailing.
3. How can a retailer win a customer’s loyalty?
4. How can a retailer win a customer’s loyalty?
5. What does clarity in communication emphasize? What are its key features?
6. What do you understand by courtesy in communication? Explain how courtesy in communication be helpful for a retailer?
7. What is an invoice? What is it used for? How is it different form a consignment note?
8. What is an electronic data system? What are its key features? What is to be done where variations or problems are identified?

LONG ANSWER- 5 MARKS
1. Discuss the principles that you would keep in mind that would ensure effective and efficient handling of material.
2. What measures can employers take to reduce risks while manual handling of goods?