Advertising That Targets Children No generation has faced it as badly as this generation has – the assault on young minds by advertising. Children no longer want to be doctors and engineers when they grow up. The universal answer these days seems to be, want to make lots of money.” There is a reason why advertising targets children. For one, the child of today is the man of tomorrow. Also, once...

The Effect of Cell phone Usage on Society In the eighties, when the mobile phone made its first appearance, it was a bulky gadget that let you talk while you walked. It was a gadget only the rich could afford. Today, almost everybody wields one, and it is the one gadget that has scaled all boundaries of gender, race and age. A host of features like appointment scheduling, faxing, emailing, net...

Ekta Kapoor Ekta Kapoor is probably one of the most famous female entrepreneurs of our time. Born to former Bollywood star Jitendra and Shobha Kapoor, Ekta’s claim to fame has not been her genetics but her work. She is one of the most dynamic and enterprising businesswomen of India. Ekta Kapoor is singularly responsible for changing the face of Indian soap operas. She gave the term family entertainment a whole new...

Cyberstalking Stalking an individual or group through electronic means, especially the Internet, is termed as Cyberstalking. Cyberstalkers harass other individuals by means of false accusations, threats, identity thefts, or damage to data or equipment. An isolated incident of inappropriate cyber behavior cannot be termed as cyber stalking. Cyberstalking is the unsolicited assault on the mental senses in which the offender constantly breaks in to the Internet world of the victim with...

The Pros and Cons of Working in A Call Center A look at the dailies will ascertain that the maximum job opportunities available in India today are for individuals aspiring to be call center executives. A call center is an office where a company’s outbound calls are made or inbound calls are received. It serves as a centralized customer service unit and may also provide customer support. A common misunderstanding is...

Is Globalization New To India? India has been home to globalization long before it became the new age mantra. The Indian civilization has been shaped by a myriad of global cultures and has become what we know as India today. Whether it was the Aryans, the Hindus, the Dravidians, the Greeks, the Buddhists, the Muslims, the Portuguese, the French, the Dutch or the English they all contributed to the globalization of...

Facebook Facebook has taken the world by storm. It is an inter-cultural phenomena spanning all the continents and encompassing people of different ages. Facebook promises to help you connect and share with your friends and your family. Facebook was originally modeled on the lines of the physical Facebook that used to be published at the beginning of the academic year in University in order to get the students to know each...

Healthy Competition How would we know where we stand or how much we have learnt unless we compete? Competition is necessary to test our knowledge, our skills. The world is not a cocoon, quite the contrary; it is like the rough sea and everyone who is better than us is a predator. Competition builds character and it prepares us for the world outside. In life, you cannot be a winner every...