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Precis Writing Solved Exercise for Class 10, Class 12 and Graduation Classes, Competitive Exams, Solved Precis 8

Precis No. 08

A clearly defined policy on relations with the Press is essential to every company which is concerned with its public relations. Even if management has no wish for publicity, it may come unsought-for instance, if an accident occurs, or a strike. It is wise to take steps in advance to foster the goodwill of the press in general and to handle even bad news about the company to the best advantage. There are still businessmen who keep the Press at arm’s length on every occasion except when they have a commercial reason for publicity, and then believe that an advertisement or a double whiskey will ‘buy’ them editorial space for the most blatant stuff. If you want to be well reported in the press, there is only one golden rule-give the editor what his readers want. The extent to which you are able to do that may be limited on occasions.

There are all sorts of reasons why a company may not be able, without harm to its interests, to answer some newspaper man’s questions or give him access to its factory. Nevertheless, it is usually possible to explain why the help he seeks cannot be given at the time or in the way he wants it; to give a reasoned reply rather than a blank refusal. There are in reality, few companies which cannot gain by a positive approach. An obvious puff does little good either to the company and its product or to the editor and his newspaper. Yet trouble taken to interest editors and other journalists in the company, its management and its achievements, will bear fruit in less obvious but for more effective way over a long period.

 

Solved Precis 

Title : Company-Press Relationship

Precis : A well defined policy on relations with the Press is essential for every company, even if it does not crave for publicity. If one wants to be well reported in the Press, give the editors what the readers want. The extent to which one is able to do this depends on the company. The trouble taken to interest editors and journalists in the company is bound to bear fruits in future times.

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